LIFT Certification is a company-level certification that recognises agencies that actively govern client relationships as an operating discipline.
It validates that your organisation works with relationship health in a structured way - using client and team insight, a defined review cadence and documented follow-through. In simple terms, it makes your approach to client relationships visible.
Why it matters:
Many agencies say they are client-centric. Fewer can show how they actually manage and improve client relationships in practice.
LIFT Certification provides that proof.
For clients, it signals that relationship health is actively governed, with issues surfaced early and partnerships strengthened over time.
For agencies, it becomes a market-facing proof point of how client relationships are led - useful in new business, procurement and client conversations.
As a LIFT user, you are likely already working in this direction.
How to become LIFT Certified:
If you are already using LIFT, you may be closer than you think.
To become certified, your organisation needs to demonstrate that:
Client and team feedback is captured consistently across key accounts
Relationship health is reviewed on a defined cadence
Insights are used to guide decisions and actions
There is clear leadership ownership of relationship health
Actions and follow-up are documented
The certification process is lightweight and based on your existing use of LIFT.
There is no additional cost for LIFT customers.
To become LIFT Certified, ask us in the chat or reach out to your LIFT contact - we will guide you through the process.